Mora Skin / Identity, packaging & digital
A warmer daily-care world, built from an original geometric signature, a recognizable product family and clear information at every touchpoint.
The design brief
The hypothesis: a daily-care brand can feel warm and considered while keeping product information clear. The intended audience is an adult shopper who wants to identify the product, understand its place in a small collection and find the practical details.
A considered everyday-care concept for a North American audience.
The original monogram and serif name did not yet form a distinctive packaging system.
Original drawing, two product directions, flat label studies, launch demo and brand book.
01 / The category
Its official story places skin, individuality and expression at the center of the brand.
Our design responseGive Mora an approachable voice, then build a distinct forest-and-chalk system instead of borrowing pink beauty cues.
Primary reference ↗Its public site organizes care by product, concern, skin type and ingredient, alongside its dermatology-led positioning.
Our design responseKeep product identity and practical information easy to scan. Mora does not borrow clinical authority or make efficacy claims.
Primary reference ↗The published project connects a brand idea to typography, graphic language and the product family.
Our design responseTest the Mora drawing across a bottle, jar, carton, label system and digital page. A logo alone cannot prove the system.
Primary reference ↗These sources inform our interpretation. Their teams have not reviewed, collaborated on or endorsed Mora. CeraVe is an established category reference; no market-share ranking is asserted.
02 / The signature
The wordmark is drawn from paths and circular forms. It is not typed in a font. Rounded terminals, open counters and the two arches of the m give the name a soft, steady character.
The M signature comes directly from that drawing. The production files contain vector paths and shapes with no live text or external font dependency.
Primary / 100 px minimum width
Compact / 24 px minimum widthA name at its smallest
The wordmark leads where there is room for the full name. The M is a compact companion for smaller placements. These are the digital minimums recorded in the identity guide.
03 / Color & type
The anchor. Name, reading, controls and dark fields.
The base. Quiet space for the product and its information.
The first product code. A soft, recognizable wash field.
The second product code. A warmer cream field.
Care,
at your
own pace.
Manrope carries the open, rounded character into headlines. Inter gives descriptors, quantities and supporting information a calmer reading rhythm.
Both type families are locally hosted with their SIL Open Font License notices. Forest is the reading color on all three light fields.04 / The packaging family
The name stays in the same role. Product number, color band and descriptor identify the variation. Bottle, jar and carton carry the same family without relying on a new symbol for each product. The product images illustrate the direction; the editable labels define the vector artwork.
05 / The information system
The Mora name stays in the same place across the family.
Number, color and product name distinguish each format.
Category and quantity sit below; detailed information has a reserved panel.
Editable SVG studies establish a 60 × 100 mm reference layout and the hierarchy of the information. They are supplied as design artwork, not supplier die lines or retail-ready labels.
The back panel reserves space for verified product information. Formula, directions and regulatory details require verified content before production.
06 / The launch experience
The launch demo brings the same system to the screen. Visitors can switch between product concepts, explore their packaging details, open the flat artwork and read the brand book. Inquiry links lead to Sidepath.
Explore the live demo ↗
07 / Documented, not just displayed
The brand book records the positioning, category references, logo construction, type and color, packaging hierarchy, digital application and delivery limits. The kit includes vector masters, PNG exports and the three label studies.
Read the brand book PDF / 8 pages ↗
